- Position: Warehouse Associate
- Started: June 2022
- Favorite Golf Course: Bucks Run Golf Club
- Favorite Off-Course Activity: Playing golf with friends
A TEAM OF GOLFERS
At Carl’s Golfland, we strive to deliver the best customer service experience both online and in-store. Without our passionate staff of golf enthusiasts, that wouldn't be possible. Everyone plays a vital role in our goal to deliver the best golf shopping experience possible, from our leadership to floor associates. Get to know our amazing team of golfers who bring our business to life. Interested in joining our team of golfers? We're always looking for new passionate golf enthusiasts to join our team.
FEATURED EMPLOYEES
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GRIFFIN CONNELLWarehouse Associate
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ELIZABETH HOUSTONCashier
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BROOKE DAVISOnline Sales Fulfillment Manager
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MEGAN GIORGIAssistant Buyer
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MAT ROMPAOnline Sales Fulfillment
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MARIO MARQUEZOnline Sales Customer Service Agent
- Position: Cashier
- Started: 2004
- Favorite Golf Course: Crystal Downs
- Favorite Off-Course Activity: Golfing, Photography & Gardening
- Position: Online Sales Fulfillment Manager
- Started: September 2018
- Favorite Golf Course: Redhawk Golf Course
- Favorite Off-Course Activity: Playing sports
- Position: Assistant Buyer
- Started: 2011
- Favorite Golf Course: Kiva Dunes, Gulf Shores Alabama
- Favorite Off-Course Activity: Golfing with my husband and Shopping
- Position: Online Order Fulfillment
- Started: March 2022
- Favorite Off-Course Activity: Watching the Detroit Red Wings & Barbecuing
- Position: Online Customer Service
- Started: March 2021
- Favorite Golf Course: Spanish Bay
- Favorite Off-Course Activity: Barbecuing and Bowling
OUR FOUNDERS
In 1958, Carl F. and Donna Rose opened the original 750 square foot Carl’s Golfland on the outskirts of Pontiac, Michigan. That very same year Carl E. Rose was also born, solidifying the future success of our company.
Both were heavily involved in all aspects of the business - from purchasing and merchandising decisions to facility expansion and organizational development. While Carl Sr. nurtured the business, Carl Jr. from a young age would supplement the effort first by picking balls and driving the tractors. Carl Jr's role continually expanded over the years and his involvement and knowledge for the business his father founded grew exponentially. In 2000, Carl Jr. took over the operation from his parents, re-establishing 2 of golf's most influential and impressive retail entities.
Both Carl Sr. and Carl Jr's years of mentorship, friendship and care have empowered us to carry on their legacy in providing golf enthusiasts across the globe the best golf retail experience possible.
LEADERSHIP
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CARL ROSEOwner
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CASEY BAKERChief Operating Officer
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DEREK BILDSTEINVice President, Merchandising
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SCOTT MORROWDirector of E-Commerce
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NEAL FELDMANVice President, Marketing
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BRIAN TAJERVice President, Technical Operations
Carl has been involved in the business since he was a youngster, helping his parents around the shop in any way he could. In 2000, Carl took over for his parents and has helped establish 2 of the best golf shops in the world. Carl is heavily invested in all aspects of the business - from purchasing and vendor relations to merchandising and business decisions. You can often find Carl on our sales floor greeting or assisting customers. Being a business owner and proud father, Carl doesn't get out to play as much as he'd like - when he does, he makes the most of it!
- What's your newest gear? Leupold GX-4i2
- Handicap: 12
- Favorite Golf Course: Augusta National
- Favorite Off-Course Activity: Spending time on the lake
Casey has been heavily involved in the golf industry since he was 12 years old. Casey joined the Carl's team in 2011 to oversee the Launch Pad's development and has since assumed many roles. From buying and merchandising decisions to HR and staff development, Casey wears many hats for Golfland and works diligently to develop Golfland. He is an avid golfer and known across the state of Michigan for his strong amateur play. Casey has 2 state stroke play championships under his belt. Aside from work and golf, Casey is a dedicated family man and enjoys the company of his wife and 3 girls.
- What's your newest gear? Titleist SM8 Wedges
- Handicap: +1
- Favorite Golf Course: Pine Valley G.C.
- Favorite Off-Course Activity: Spending time with family
Derek started with Carl's back in 1991 when he was just 16. Like many other long tenured Carl's employees, Derek knows the ins and outs of Carl's Golfland from every vantage point. Derek is now Vice President-Merchandising responsible for many buying aspects including clubs, footwear, balls, bags, gloves, and accessories. Derek thoroughly enjoys college hoops and Tigers baseball. Derek is a former Evans Scholar and Michigan State grad, but an avid U of M sports fan.
- What's your newest gear? 2020 TaylorMade SIM Driver
- Handicap: 6
- Favorite Golf Course: SpyGlass Hill or Pebble Beach
- Favorite Off-Course Activity: Traveling
Scott has been with Carl's Golfland since he was 14 yrs. old (1998). He has worked his way up the ranks learning virtually every aspect of the business. Scott is now responsible for all E-commerce platforms and works closely with the Carl's buyers and his team to make sure everything is up and running smoothly. Scott is a proud father of 2 boys. Time permitting, Scott still loves to get out and play a quick 18 with the guys. Interesting golf fact - Scott is a lefty golfer but putts right-handed! Scott has his BA in Marketing and Masters in Business Administration.
- What's your newest gear? Ping G700 Irons
- Handicap: 8
- Favorite Golf Course: Arcadia Bluffs
- Favorite Off-Course Activity: Fantasy Football
With 35+ years of retail experience Neal has been an integral part of the Carl's Golfland daily operations since 1995. Neal manages Golfland's advertising and marketing along with the information technology for both stores. As the man behind the Carl's Golfland Annual, he works hard to deliver vivid content to readers across Michigan, and more recently the world with our online version. He is heavily involved in the community and can often be found at charitable/fundraiser events. Despite abuse from his colleagues, Neal is still a lifelong Notre Dame fan. Go Irish!
- What's your newest gear? TaylorMade SIM Irons
- Handicap: 23
- Favorite Golf Course: Oakland Hills - South Course
- Favorite Off-Course Activity: Boating
Brian joined Golfland in 2020 and is heavily involved with our online day-to-day operations. Brian has an extensive online development and team management background and has helped to develop many successful online retail stores. Even before joining the team, Brian was a golf enthusiast, which made the transition that much easier. When not pushing new code and patches to carlsgolfland.com, Brian enjoys coaching the Walled Lake Snowboard Cross team and has lead them to 2 state championships. Go Green! Go White!
- What's your newest gear? Taylormade Stealth Plus Fairway Woods
- Handicap: 13
- Favorite Golf Course: Harbour Town Golf Links
- Favorite Off-Course Activity: Snowboarding
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CASEY BAKERChief Operating Officer
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NEAL FELDMANVice President, Marketing
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SCOTT MORROWDirector of E-Commerce
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DEREK BILDSTEINVice President, Merchandising
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BRIAN TAJERVice President, Technical Operations
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TIM COYLEDirector, Brand & Digital Marketing
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DAN WOODOnline Sales & Purchasing Manager
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CHAD KELLEYOperations Manager, Distribution Center
Casey has been heavily involved in the golf industry since he was 12 years old. Casey joined the Carl's team in 2011 to oversee the Launch Pad's development and has since assumed many roles. From buying and merchandising decisions to HR and staff development, Casey wears many hats for Golfland and works diligently to develop Golfland. He is an avid golfer and known across the state of Michigan for his strong amateur play. Casey has 2 state stroke play championships under his belt. Aside from work and golf, Casey is a dedicated family man and enjoys the company of his wife and 3 girls.
- What's your newest gear? Titleist SM10 Wedges
- Handicap: +1
- Favorite Golf Course: Pine Valley G.C.
- Favorite Off-Course Activity: Spending time with family
Derek started with Carl's back in 1991 when he was just 16. Like many other long tenured Carl's employees, Derek knows the ins and outs of Carl's Golfland from every vantage point. Derek is now Vice President-Merchandising responsible for many buying aspects including clubs, footwear, balls, bags, gloves, and accessories. Derek thoroughly enjoys college hoops and Tigers baseball. Derek is a former Evans Scholar and Michigan State grad, but an avid U of M sports fan.
- What's your newest gear? FootJoy Premiere Series Golf Shoes
- Handicap: 6
- Favorite Golf Course: SpyGlass Hill or Pebble Beach
- Favorite Off-Course Activity: Traveling
Scott has been with Carl's Golfland since he was 14 yrs. old (1998). He has worked his way up the ranks learning virtually every aspect of the business. Scott is now responsible for all E-commerce platforms and works closely with the Carl's buyers and his team to make sure everything is up and running smoothly. Scott is a proud father of 2 boys. Time permitting, Scott still loves to get out and play a quick 18 with the guys. Interesting golf fact - Scott is a lefty golfer but putts right-handed! Scott has his BA in Marketing and Masters in Business Administration.
- What's your newest gear? PING G430 MAX Driver
- Handicap: 8
- Favorite Golf Course: Arcadia Bluffs
- Favorite Off-Course Activity: Fantasy Football
With 35+ years of retail experience Neal has been an integral part of the Carl's Golfland daily operations since 1995. Neal manages Golfland's advertising and marketing along with the information technology for both stores. As the man behind the Carl's Golfland Annual, he works hard to deliver vivid content to readers across Michigan, and more recently the world with our online version. He is heavily involved in the community and can often be found at charitable/fundraiser events. Despite abuse from his colleagues, Neal is still a lifelong Notre Dame fan. Go Irish!
- What's your newest gear? TaylorMade MG4 Wedges
- Handicap: 23
- Favorite Golf Course: Oakland Hills - South Course
- Favorite Off-Course Activity: Boating
Brian joined Golfland in 2020 and is heavily involved with our online day-to-day operations. Brian has an extensive online development and team management background and has helped to develop many successful online retail stores. Even before joining the team, Brian was a golf enthusiast, which made the transition that much easier. When not pushing new code and patches to carlsgolfland.com, Brian enjoys coaching the Walled Lake Snowboard Cross team and has lead them to 2 state championships. Go Green! Go White!
- What's your newest gear? TaylorMade Stealth Plus Fairway Woods
- Handicap: 13
- Favorite Golf Course: Harbour Town Golf Links
- Favorite Off-Course Activity: Snowboarding
A lifelong Carl's Golfland customer, Tim has been frequenting the store with his Dad and 2 brothers since 1998. Since joining the team in 2010, Tim has been an integral part in growing our online presence. Having seen several different roles with his time here at Carl's and assuming many responsibilities, his knowledge and passion for Golfland runs deep. Tim upholds our strict branding standards and is responsible for everything under our advertising umbrella - from social media and television to email marketing and in-store point of purchase. Tim earned his Bachelor's in Advertising from Michigan State University in 2010. He looks forward to the day his 3 young boys will round out his foursome on the course.
- What's your newest gear? L.A.B. Golf DF 2.1 Putter
- Handicap: 4.3
- Favorite Golf Course: Kapalua, Plantation Course
- Favorite Off-Course Activity: Thinking about golf
- Year Started: 2010
Through his many years of experience at Golfland, Dan has garnered a vast knowledge of all facets of the business from his various responsibilities - from Cashier and Shoe Sales Associate to Team Management and Product Merchandising. Dan is the true definition of a golf enthusiast, as skilled and crafty on the course as he is in his role here at Carl's. He has a strong passion for Detroit sports, particularly the Lions & Pistons, and loves spending time with his family and friends.
- What's your newest gear? Callaway Paradym Ai Smoke Triple Diamond Driver
- Handicap: +0.3
- Favorite Golf Course: Oakmont Country Club
- Favorite Off-Course Activity: Hanging out with Family
- Year Started: 2007
Chad was first hired into our Online Sales team in 2015, assuming several roles over his tenure. Chad's dedication and work ethic make him an invaluable member of our Leadership team. He was appointed as our Operations Manager soon after opening our state-of-the-art distribution center in 2022, where he leads our customer service team, warehouse associates and receiving team members. Like everyone at Golfland, his love for the game of golf stems from his childhood. Chad earned his Bachelors of Business Administration and Management from SVSU in 2014. He is an avid guitar player and loves playing for his daughter, who enjoys it as much as he does.
- What's your newest gear? PING G430 MAX 10k Driver
- Handicap: 8
- Favorite Golf Course: Arcadia Bluffs
- Favorite Off-Course Activity: Playing Guitar
- Year Started: 2015
OUR EXPERT STAFF
Bloomfield Hills
Our original Carl's Golfland location, Bloomfield Hills has served golfers since 1958. Throughout the years we've expanded our Bloomfield location with an additional 42,000 square feet of retail and practice facilities. Among GolfWorld's 100 Best, this location has served as our primary headquarters while we continue to expand our golf shopping experience online. Bloomfield hosts a wide range of teams including our in-store PGA professionals, retail, logistics and e-commerce teams. Bloomfield Hills features our state-of-the-art Launch Pad for professional fittings and lessons utilizing Trackman technology.
Plymouth at St. John's
Our second retail location, Carl’s Golfland at St. John’s in Plymouth, Michigan, opened in 2000 and later joined the GolfWorld's 100 Best Golf Shops. In 2011, both locations also recieved Golf Digest's 100 Best Fitters in America award. St John's hosts an expert team of golfers and golf pros to provide you with the best golf shopping experience.
Golfland Distribution Center
In 2021, Carl’s Golfland opened a state-of-the-art Distribution Center to meet growing demand. Our new distribution center is home to our world-class, in-house customer service and fulfillment teams.