The Golfland Story
Over 60 years of golf experience translates to Golf's #1 retail experience! Here's how we got to where we are today....
The famous Carl’s Golfland tagline, “When All You Do Is Golf, You Do Golf Best,” is a testament to the type of service and knowledge our staff provide to our customers, day-in and day-out. Even when making everyday decisions, we use this line as motivation to better provide for our customers who expect nothing but the best from Carl’s Golfland.
In 1958 Carl and Donna Rose had a dream; Starting as a small driving range on the outskirts of Pontiac, Michigan, the Rose’s opened the original Carl's Golfland. Our 2 Carl’s Golfland locations and our online presence are a direct reflection of their vision from so long ago. Over the last 60 years, we have been able to continually provide our customers with the largest selection of golf related equipment and apparel, while offering private teaching lessons from PGA Professionals and performance club fittings. In 2010, we became the only off-course retailer to be named to GolfWorld’s 100 Best Golf Shops every year since the award’s introduction in 1985! In 2006, we were also named Best of the Best by GolfWorld, which is an unmatched honor.
In 1962, our original Carl’s Golfland location moved to our present location in Bloomfield Hills, Michigan. What was once a 750 square foot building has since expanded to our present capacity of 43,000 square feet of store along with a 15 acre, world-class practice facility. In 2000, Carl’s Golfland opened a second retail location at the St. John’s Golf and Conference Center in Plymouth, Michigan. The new, state-of-the-art store is a showplace among all golf retail stores across the country. The Plymouth location also has a full practice facility. Carl’s Golfland at St. John’s has also been named to GolfWorld’s 100 Best Golf Shops every year since opening. The St. John's Golf and Conference Center features a challenging 27-hole golf course, full service conference center and world-class hotel.
Ever since being introduced to golf at a young age from his dad, Carl has always made growing the game of golf a priority. That's why in 1998 Carl started the First Club for Kids Program: Any parent can bring their child (under 15 or younger) into either Carl's location and receive their first golf club, FREE OF CHARGE! To date, we've given away over 50,000 clubs and counting! Carl envisions our customers forming the same lifetime memories he has with his dad for their kids. Find out more!
In 2012, Carl’s Golfland in Bloomfield Hills received a facelift as we added on to meet our customers' growing demand for performance fittings and in-stock product. To up our game in the custom fitting department, Carl’s Golfland opened The Launch Pad in September, 2012. The Launch Pad is a 3,000 square ft. fitting center, housing a players’ lounge and four state-of-the-art fitting suites, allowing for year-round full ball flight analysis. Each bay is outfitted with Trackman IV pro and a dedicated Trackman Certified performance fitter. Carl’s Golfland is home to 4 Trackman Certified Fitters! In fact, in 2011, both Carl's locations were named to the first ever Golf Digest Top Club Fitters in America with our Bloomfield location being in the Top 100. The Launch Pad has also greatly enhanced our PGA Class A Professionals abilities by providing them with additional year-round facilities and state-of-the-art teaching technologies. Carl’s Golfland in Bloomfield Hills also opened a 15,000 square foot warehouse to meet the growing demand of our customers around the world!
In the fall of 2017 Carl's Golfland partnered with TrackMan to be the first range in North America with TrackMan Range. TrackMan Range will redefine the way you practice to improve your game with precise distances and real-shot data on every swing.
Carl's Golfland prides itself on offering only pro-line equipment and the finest names in apparel. We carry the largest selection at the guaranteed lowest prices. Carl Rose, a PGA Life Member, is still an active part in the growth and direction of the business that bears his name.