When Odyssey set out to create its Square 2 Square putters, it knew that the zero torque putter craze was not just a fad.

Putters with lie angle balance, no rotation or no torque have become popular across the board for golfers and the category looks to be here to stay. Because of that, Odyssey decided to get back into the market with their new line of putters, Square 2 Square.

“It’s something we’ve been paying attention to now for a couple years. We’ve had putters like this in the past, our back strike putters for those who may recall those, balance similar to these,” Luke Williams, Senior Director Product and Brand Management for putters, said. “Putters a lot of times, something will pop up, might get hot for a little while and then fade just as quickly. This one seemed to have more staying power, so we just felt it was time to re-enter in the space with a more modern updated version.”

The line has three models with the #7, Double Wide and Jailbird all available now. The #7 has a winged back shape, as well as the Ai-ONE insert on the face for consistent ball speeds. The Double Wide has a similar look to a blade with a wider body and higher MOI than a standard blade, while the Jailbird has a rear cutout and contrasting Versa alignment technology and also has exceptional MOI.

The putters are designed to balance with the toe up, where as traditional putters will either balance with the face up or they’ll have some amount of toe hang.

“Some (putters) may have as much as 90 degrees of toe hang depending on where the hosel enters the head and the design of the hosel,” Williams said. “With these putters being toe up, during the stroke they tend to want to stay square to your path. So, if you’re trying to reduce the amount of face rotation in your stroke, they work really well with players who tend to leave their face open.”

The putters are center shafted where the shaft enters the head behind the top line, which lines up with the center of gravity to keep it toe up and balanced.

“These putters have 3.3 degrees of forward shaft lean in order to get the players hands back in line with the face,” Williams said. “If we didn’t do that, then your hands would be behind the putter and you’d have a lot of face progression and it would be a very unconventional setup.”

Because the category has gained so much momentum, more and more Tour players are starting to test out the putters. Callaway and Odyssey have already seen some of their professional ambassadors use the clubs, but Williams believes that number will continue to rise as we move closer to the 2025 season.

“We brought them out to Tour at the end of the season, where most players that were playing were still working on keeping their card or trying to move up to certain status. It’s a time of year where people usually don’t want to change,” Williams said. “That being said, we had Q-School, 12 players ordered them, three put them in play for the first time when they’re playing for their career. A lot of early buzz, we expect, now in the offseason, for players to be working with them more and coming out of the gate next year. We expect to see a lot of those in play.”