When it comes to elegance in golf clubs, there is no better example than the XXIO Prime Royal Edition. With gilded drivers, ultralightweight fairway woods and hybrids, and exquisitely designed irons, the Prime Royal Edition is as glamorous as it gets.
The line is for the moderate swing speed golfer looking for a lightweight option and pairs with the XXIO Prime line of clubs, but with more flare.
“We call XXIO Prime, the XXIO of XXIO. If you need lighter and softer to hit it higher and farther, Prime is the best there is,” XXIO Vice President, Chuck Thiry, said. “And if you need that kind of help and you enjoy a little bling, Prime Royal Edition is unparalleled. For moderate or slower swinging men and women who love the game but don’t quite hit it as far as they did a few years ago.”
The Prime Royal Edition driver features a gold-colored face and sole with gold-colored accents on the crown. A biflex face optimizes clubhead stiffness profiles, from heel to toe, for easier distance on center to off-center strikes. The driver also features a draw-biased design and an ultralightweight, 39-gram TORAYCA T1100G SP-1300K carbon fiber shaft.
The fairway woods feature all the same technology, as well as the activwing, which helps create aerodynamic forces to achieve consistent clubhead delivery at impact. The fairway woods come in a three, five and seven-wood and range in 156cc to 187cc club head size.
XXIO describes the irons as a gilded lineup of moderate swing speed performance irons that improve distance and straight ball flight while neutralizing swing fatigue caused by heavier irons.
The irons are a four-piece construction with a titanium face and a low center of gravity to help launch the ball high. XXIO also features a 50-gram tungsten-nickel weight positioned farther to the bottom of the sole than in previous models. This, once again, helps lower center of gravity and gives the irons a high trajectory.
The line is a further extension of what the company stands for and the type of golfer they serve.
“XXIO is 100 percent focused on the needs of moderate swing speed women and seniors. That’s our wheelhouse, and quite frankly, they’re all we think about,” Thiry said. “Most golf equipment is engineered for folks with higher swing speeds. Our players need speed to optimize launch and distance. Lightweight, high balance point equipment, is pretty much the gold standard when it comes to producing slightly more speed, launching it higher and hitting it farther.”
