The latest iteration of Titleist’s T Series irons is rooted in the line’s past, but is packed with new technologies and philosophies to benefit the modern golfer’s game.

Titleist focused on three Ds when it came to this year’s T Series irons and how they would construct the various models with Dispersion, Distance and Descent Angle. Putting their focus towards those three areas allowed the company to take a meaningful approach to how they would construct the irons and what changes needed to be made.

Titleist is now offering the T100, T150, T250, T250 launch spec and T350 models within the lineup to bring options for every golfer and help fit the entire bag to the proper gapping while focusing on the three Ds.

“What’s good for a Tour player is typically good for your amateur golfers in terms of performance,” Titleist Director of Product Development, Marni Ines said. “They’re looking for height, they’re looking for it to stop close to the pin and go the distance they want it to and go that distance more often. That design philosophy goes throughout all the T Series models where we’re really trying to make the irons fly a consistent distance as often as possible and stop near the hole.”

Depending on what your priorities are on distance, clubhead size and shape and forgiveness, Titleist has an option for you with all the same technology.

T100

The T100 was developed with Tour player feedback and is typically for better players looking for a compact shape and buttery feel. It offers a thin topline, minimal offset and an improved variable bounce sole.

“We built the T100 really for a couple of things. It’s a compact shape, so if you prefer that thinner top line, that tour preferred look at address, really T100 is for you,” Ines said. “Along with the fact that it’s our most traditionally lofted clubs. There are players that tend to have a little bit more speed will play T100, they like that forged feel in that construction that we have.”

The T100 irons are fully forged and feature more aggressive grooves in the mid to short irons. Going along with the philosophy of this year’s T Series, the T100 now has higher launch than the previous model.

“The overall goals for this T Series were, one, to improve long iron height and there are two ways we can do that in, say, a T100 model. We can move the center of gravity and we can also add a technology like the muscle channel,” Ines said. “Which gives you those two performance parameters of speed and launch. Both speed and launch will equal greater height, which then equals better descent angle.”

Split high-density tungsten and a progressive dual-cavity construction help produce optimal center of gravity to bring consistent carry and precise trajectory in this model. Titleist also utilized a new variable face thickness to maintain speed and launch across the face.

T150

The T150 model provides all of the same technology as T100, but provides a little more distance and speed for the player looking for a touch more in that category through a muscle channel.

“The muscle channel provides two things for this player; provides both speed and launch, both of those equal height,” Ines said. “This goes from three to seven-iron versus the T100 that technology only is in the three and four-iron. Everything else about the T100 applies to the T150. It’s also a compact shape, but slightly larger, slightly thicker topline with a similar offset so it can be blended with T100.”

T150 has one-degree stronger lofts than T100 and comes in a player-preferred shape with a slightly larger head size than T100.

This model also has split high-density tungsten and a progressive dual-cavity construction to produce optimal center of gravity. Titleist refers to the T150 as the Tour iron for the rest of us. The brand highlights the fact that T150 comes in a confidence-inspiring forged design, elevated speed, precise trajectory control and enhanced consistency.

T250

T250 is for the player that has an even higher priority on distance, but still wants the shape and look of a players iron.

“It’s kind of in this tweener range, where it can cover a broad range of players. Players, especially on the long iron end of it, really appreciate the compact head size of it,” Ines said. “Maybe they’re not quite willing to go all the way up to either a T350 or U505, which is a larger thicker topline profile. (T250) as a whole now is just positioned for that player that wants a little more distance out of their clubs, they don’t want maximum distance necessarily, but they also want somewhat of a compact shape, because the T350 is a jump in offset.”

Titleist refers to the T250 as a redefined player’s distance iron that unites speed, stability and consistency with a clean look.

A new forged L-face with a V-taper design helps generate faster ball speeds across the face and increase launch on low-face strikes.

“With a T250, we designed what’s called a V-taper profile into it now, where the center, which is the portion that has the greatest thickness, has a border which is kind of shaped like a V. The previous one was more vertical and it was called a dual-taper,” Ines said. “The new one, now because it’s a V-taper, still starts with the thickest part in the center, but then it tapers down towards the sole and out. So, now your thinnest parts of the face are moving lower as well as outward.”

The size and shape of the T250 is a little bit larger, little bit more forgiving, little bit more distance from this versus the T150, while the offset is similar to both T100 and T150 to be able to blend with those sets.

T250 Launch Spec

Players who are looking for more loft and lighter weight to hit maximum distance will likely benefit from the T250 launch spec. This iron promotes optimal launch, speed and stability in the clean look of the T250.

Titleist reduced headweight and added loft to this model to encourage effortless launch and carry, as well as stopping power.

“We started looking at the emerging junior market and it sort of expanded into like, this could also work for some women players, could also work for some lower swing speed golfers and anybody that wants more height,” Ines said. “T250 launch spec is actually six grams lighter in terms of its clubhead weight versus the T250. That, coupled with loft, is going to help a player get more height along with all the technologies of T250 on its own. If you like the T250 shape and size, but you’re just in need of that additional height, a fitter can go straight to this product and potentially put you in it.”

The T250 launch spec epitomizes Titleist’s efforts to stick to the three Ds, when a large number of irons are going for stronger lofts and more distance, the launch spec is focused on descent angle, height and distance.

T350

Titleist refers to the T350 as the best kept secret in golf, because there is a misnomer that Titleist doesn’t make a game improvement iron. Enter the T350, which was built for maximum distance and forgiveness.

“It’s using the same types of design philosophies that we use for the other categories. Because those goals for iron performance should be the same,” Ines said. “With the caveat of your priority on distance. If you really feel you need distance, you can go into a T350 iron. All of those parameters of trying to give players accuracy, precision and good descent angle go into a T350, as well, but it’s in a package that’s a little larger, so visually it gives players a little more confidence at address.”

The new forged L-Face design brings a unique multi-zone taper generates faster ball speeds across the face and increases launch on low-face strikes. An improved Max Impact Technology is also designed to deliver more consistent carry distance and dispersion.

“We are also using a lot of tungsten in this iron, as well. It’s really important in these hollow constructions to have that in the heel and toe, because if the head is rotating open or shut because it’s not stable, you’re going to lose that energy going into the face and back out into the golf ball,” Ines said. “This iron is our longest blade length that also helps us keep the MOI high for that stability. Really, it’s our largest package, strongest lofted, highest priority on distance, but has plenty of forgiveness and height for this player, as well.”