At Carl’s Golfland, we strive to deliver the best customer service experience both online and in-store. Without our passionate staff of golf enthusiasts, that wouldn't be possible. Everyone plays a vital role in our goal to deliver the best golf shopping experience possible, from our leadership to floor associates. Get to know our amazing team of golfers who bring our business to life. Interested in joining our team of golfers? We're always looking for new passionate golf enthusiasts to join our team.
Lyndsey has been golfing since she was 3 years old. She played in both High School and College at Trine University. Lyndsey was an assistant golf coach for both Men's and Women's golf there. She still LOVES playing golf with her friends and family and attending professional tournaments. Recently, Lyndsey was promoted from our Apparel Sales staff to Apparel Manager, overseeing the intricacies of the Apparel Department, still helping customers find their perfect fit of form and fashion.
MATHEW PETROVSKI
Position: Cashier
Started: 2023
Newest Gear: Titleist Vokey SM10 Wedges
Favorite Golf Course: Forest Dunes - The Loop, Black
Favorite Off-Course Activity: Traveling
In his family, Mathew is the first generation born in America and he can speak 5 different languages - Serbian, Russian, German, Croatian and English. Mathew will be graduating with his degree in Biomedical Physics and then applying to graduate school in Boston or Washington DC. Mathew is known for his infectious smile and warm welcome at our Bloomfield Hills store.
JIMMY DELNICK
Position: PGA Professional
Started: 2020
Newest Gear: Callaway Elyte Triple Diamond Driver
Favorite Golf Course: Whistling Straits GC
Favorite Off-Course Activity: Spending time with Friends & Family
Jimmy is a graduate of the Ferris State University PGM program. Upon graduation, Jimmy became an assistant golf professional at multiple clubs in North Florida. Jimmy's teaching philosophy is that each individual student has their own process of learning and understanding new information - instilling confidence and self belief builds a strong foundation for all players, regardless of skill level.
BRITTANI EVANS
Position: Apparel Specialist
Started: 2018
Newest Gear: Volvik Golf Balls
Favorite Golf Course: Pontiac Country Club
Favorite Off-Course Activity: Shopping
Britt loves spending time with her son, shopping, dining at nice restaurants and going on vacation - of course! She has 15 years of customer service experience, which makes her the perfect fit for helping our in-store customers. Britt received her Masters Degree in Social work from Marygrove College.
Jake currently attends Notre Dame Preparatory School and is a true athlete having played football, golf, basketball and baseball. When he attends college, Jake plans on studying business.
Aaron has spent over 20 years in the Golf industry spending 11 years at Treetops Resort, 6 at Twin Beach Country Club and 6 here at Golfland. Aaron grew up in Gaylord, Michigan and graduated from Saginaw Valley State University in 2009. He started playing golf when he was 8 years old learning from his Grandfather. Aaron loves exploring the small towns of Michigan and has played over 290 golf courses in the mitten.
OUR FOUNDERS
In 1958, Carl F. and Donna Rose opened the original 750 square foot Carl’s Golfland on the outskirts of Pontiac, Michigan. That very same year Carl E. Rose was also born, solidifying the future success of our company.
Both were heavily involved in all aspects of the business - from purchasing and merchandising decisions to facility expansion and organizational development. While Carl Sr. nurtured the business, Carl Jr. from a young age would supplement the effort first by picking balls and driving the tractors. Carl Jr's role continually expanded over the years and his involvement and knowledge for the business his father founded grew exponentially. In 2000, Carl Jr. took over the operation from his parents, re-establishing 2 of golf's most influential and impressive retail entities.
Both Carl Sr. and Carl Jr's years of mentorship, friendship and care have empowered us to carry on their legacy in providing golf enthusiasts across the globe the best golf retail experience possible.
LEADERSHIP
CARL ROSE
Owner
CASEY BAKER
Chief Operating Officer
DEREK BILDSTEIN
Vice President, Merchandising
SCOTT MORROW
Director of E-Commerce
NEAL FELDMAN
Vice President, Marketing
BRIAN TAJER
Vice President, Technical Operations
CARL ROSE
Carl has been involved in the business since he was a youngster, helping his parents around the shop in any way he could. In 2000, Carl took over for his parents and has helped establish 2 of the best golf shops in the world. Carl is heavily invested in all aspects of the business - from purchasing and vendor relations to merchandising and business decisions. You can often find Carl on our sales floor greeting or assisting customers. Being a business owner and proud father, Carl doesn't get out to play as much as he'd like - when he does, he makes the most of it!
What's your newest gear? Leupold GX-4i2
Handicap: 12
Favorite Golf Course: Augusta National
Favorite Off-Course Activity: Spending time on the lake
CASEY BAKER
Casey has been heavily involved in the golf industry since he was 12 years old. Casey joined the Carl's team in 2011 to oversee the Launch Pad's development and has since assumed many roles. From buying and merchandising decisions to HR and staff development, Casey wears many hats for Golfland and works diligently to develop Golfland. He is an avid golfer and known across the state of Michigan for his strong amateur play. Casey has 2 state stroke play championships under his belt. Aside from work and golf, Casey is a dedicated family man and enjoys the company of his wife and 3 girls.
What's your newest gear? Titleist SM8 Wedges
Handicap: +1
Favorite Golf Course: Pine Valley G.C.
Favorite Off-Course Activity: Spending time with family
DEREK BILDSTEIN
Derek started with Carl's back in 1991 when he was just 16. Like many other long tenured Carl's employees, Derek knows the ins and outs of Carl's Golfland from every vantage point. Derek is now Vice President-Merchandising responsible for many buying aspects including clubs, footwear, balls, bags, gloves, and accessories. Derek thoroughly enjoys college hoops and Tigers baseball. Derek is a former Evans Scholar and Michigan State grad, but an avid U of M sports fan.
What's your newest gear? 2020 TaylorMade SIM Driver
Handicap: 6
Favorite Golf Course: SpyGlass Hill or Pebble Beach
Favorite Off-Course Activity: Traveling
SCOTT MORROW
Scott has been with Carl's Golfland since he was 14 yrs. old (1998). He has worked his way up the ranks learning virtually every aspect of the business. Scott is now responsible for all E-commerce platforms and works closely with the Carl's buyers and his team to make sure everything is up and running smoothly. Scott is a proud father of 2 boys. Time permitting, Scott still loves to get out and play a quick 18 with the guys. Interesting golf fact - Scott is a lefty golfer but putts right-handed! Scott has his BA in Marketing and Masters in Business Administration.
What's your newest gear? Ping G700 Irons
Handicap: 8
Favorite Golf Course: Arcadia Bluffs
Favorite Off-Course Activity: Fantasy Football
NEAL FELDMAN
With 35+ years of retail experience Neal has been an integral part of the Carl's Golfland daily operations since 1995. Neal manages Golfland's advertising and marketing along with the information technology for both stores. As the man behind the Carl's Golfland Annual, he works hard to deliver vivid content to readers across Michigan, and more recently the world with our online version. He is heavily involved in the community and can often be found at charitable/fundraiser events. Despite abuse from his colleagues, Neal is still a lifelong Notre Dame fan. Go Irish!
What's your newest gear? TaylorMade SIM Irons
Handicap: 23
Favorite Golf Course: Oakland Hills - South Course
Favorite Off-Course Activity: Boating
BRIAN TAJER
Brian joined Golfland in 2020 and is heavily involved with our online day-to-day operations. Brian has an extensive online development and team management background and has helped to develop many successful online retail stores. Even before joining the team, Brian was a golf enthusiast, which made the transition that much easier. When not pushing new code and patches to carlsgolfland.com, Brian enjoys coaching the Walled Lake Snowboard Cross team and has lead them to 2 state championships. Go Green! Go White!
What's your newest gear? Taylormade Stealth Plus Fairway Woods
Handicap: 13
Favorite Golf Course: Harbour Town Golf Links
Favorite Off-Course Activity: Snowboarding
CASEY BAKER
Chief Operating Officer
NEAL FELDMAN
Vice President
SCOTT MORROW
Director of E-Commerce
DEREK BILDSTEIN
Vice President, Merchandising
BRIAN TAJER
Vice President, Technical Operations
TIM COYLE
Director, Brand & Digital Marketing
DAN WOOD
Online Sales & Purchasing Manager
AMY DUTTON
Office Manager
SYDNEY SOPHIEA
Apparel & Accessories Buyer
MEGAN GIORGI
Assistant Apparel Buyer
TOM VANHAAREN
Director, Content & Engagement
CHAD KELLEY
Operations Manager, Distribution Center
CASEY BAKER
Casey has been heavily involved in the golf industry since he was 12 years old. Casey joined the Carl's team in 2011 to oversee the Launch Pad's development and has since assumed many roles. From buying and merchandising decisions to HR and staff development, Casey wears many hats for Golfland and works diligently to develop Golfland. He is an avid golfer and known across the state of Michigan for his strong amateur play. Casey has 2 state stroke play championships under his belt. Aside from work and golf, Casey is a dedicated family man and enjoys the company of his wife and 3 girls.
Favorite Off-Course Activity: Spending time with family
DEREK BILDSTEIN
Derek started with Carl's back in 1991 when he was just 16. Like many other long tenured Carl's employees, Derek knows the ins and outs of Carl's Golfland from every vantage point. Derek is now Vice President-Merchandising responsible for many buying aspects including clubs, footwear, balls, bags, gloves, and accessories. Derek thoroughly enjoys college hoops and Tigers baseball. Derek is a former Evans Scholar and Michigan State grad, but an avid U of M sports fan.
Favorite Golf Course: SpyGlass Hill or Pebble Beach
Favorite Off-Course Activity: Traveling
SCOTT MORROW
Scott has been with Carl's Golfland since he was 14 yrs. old (1998). He has worked his way up the ranks learning virtually every aspect of the business. Scott is now responsible for all E-commerce platforms and works closely with the Carl's buyers and his team to make sure everything is up and running smoothly. Scott is a proud father of 2 boys. Time permitting, Scott still loves to get out and play a quick 18 with the guys. Interesting golf fact - Scott is a lefty golfer but putts right-handed! Scott has his BA in Marketing and Masters in Business Administration.
With 35+ years of retail experience Neal has been an integral part of the Carl's Golfland daily operations since 1995. Neal manages Golfland's advertising and marketing along with the information technology for both stores. As the man behind the Carl's Golfland Annual, he works hard to deliver vivid content to readers across Michigan, and more recently the world with our online version. He is heavily involved in the community and can often be found at charitable/fundraiser events. Despite abuse from his colleagues, Neal is still a lifelong Notre Dame fan. Go Irish!
Favorite Golf Course: Oakland Hills - South Course
Favorite Off-Course Activity: Boating
BRIAN TAJER
Brian joined Golfland in 2020 and is heavily involved with our online day-to-day operations. Brian has an extensive online development and team management background and has helped to develop many successful online retail stores. Even before joining the team, Brian was a golf enthusiast, which made the transition that much easier. When not pushing new code and patches to carlsgolfland.com, Brian enjoys coaching the Walled Lake Snowboard Cross team and has lead them to 2 state championships. Go Green! Go White!
A lifelong Carl's Golfland customer, Tim has been frequenting the store with his Dad and 2 brothers since 1998. Since joining the team in 2010, Tim has been an integral part in growing our online presence. Having seen several different roles with his time here at Carl's and assuming many responsibilities, his knowledge and passion for Golfland runs deep. Tim upholds our strict branding standards and is responsible for everything under our advertising umbrella - from social media and television to email marketing and in-store point of purchase. Tim earned his Bachelor's in Advertising from Michigan State University in 2010. He looks forward to the day his 3 young boys will round out his foursome on the course.
Through his many years of experience at Golfland, Dan has garnered a vast knowledge of all facets of the business from his various responsibilities - from Cashier and Shoe Sales Associate to Team Management and Product Merchandising. Dan is the true definition of a golf enthusiast, as skilled and crafty on the course as he is in his role here at Carl's. He has a strong passion for Detroit sports, particularly the Lions & Pistons, and loves spending time with his family and friends.
Favorite Off-Course Activity: Hanging out with Family
Year Started: 2007
Chad Kelley
Chad was first hired into our Online Sales team in 2015, assuming several roles over his tenure. Chad's dedication and work ethic make him an invaluable member of our Leadership team. He was appointed as our Operations Manager soon after opening our state-of-the-art distribution center in 2022, where he leads our customer service team, warehouse associates and receiving team members. Like everyone at Golfland, his love for the game of golf stems from his childhood. Chad earned his Bachelors of Business Administration and Management from SVSU in 2014. He is an avid guitar player and loves playing for his daughter, who enjoys it as much as he does.
Amy has been with Golfland for 10 years. She started her journey here as an administrative assistant for the first year before transitioning to her role as our Office Manager. Amy's role is vital to our success and ensures the employees of Golfland, the people who make a difference, are taken care of from a payroll and benefits standpoint. Amy started golfing when she joined the Carl's team, and like many, her game needs work, but she loves spending the time outdoors with her husband and in her ladies golf league.
A graduate from Northwood University, Sydney has a degree in Fashion Marketing & Management. She has been with Carl's Golfland for 7 years and in the golf industry for 17. Sydney is responsible for stocking and merchandising the great selection of Men's & Women's apparel that you see present not only in our retail stores, but online as well. While she loves the leisure aspect of Golf, Sydney has a competitive spirit, still loving a "friendly" skins game. More than most can say, Sydney has a Hole-In-One. She is a Mom of 2, and tries to sneak out to play whenever she can.
Having played collegiate golf for Madonna University, Megan has a strong passion for both sport and fashion. Starting in 2011 as part of our cashier staff, Megan's role expanded inside the ropes here at Carl's. Megan and Sydney often work hand-in-hand in our soft goods buying and merchandising decisions, bringing to life the greatest selection of men's and women's premium apparel in Golf. Megan's passion for the game stems from her childhood, and still plays regularly whenever she can.
Favorite Off-Course Activity: Vacationing with Family
Year Started: 2011
Tom VanHaaren
Tom spent 13 years at ESPN covering college football and golf before joining Carl’s Golfland as the Director of Content. He appeared on television, radio and wrote for ESPN.com during his stint with the Worldwide leader. He grew up in the golf industry and has played golf since he was three years old. Tom has been married to his wife, Laura, for 15 years and has three children.
Favorite Off-Course Activity: Spending time with my Wife and Kids
Year Started: 2024
OUR EXPERT STAFF
Bloomfield Hills
Our original Carl's Golfland location, Bloomfield Hills has served golfers since 1958. Throughout the years we've expanded our Bloomfield location with an additional 42,000 square feet of retail and practice facilities. Among GolfWorld's 100 Best, this location has served as our primary headquarters while we continue to expand our golf shopping experience online. Bloomfield hosts a wide range of teams including our in-store PGA professionals, retail, logistics and e-commerce teams. Bloomfield Hills features our state-of-the-art Launch Pad for professional fittings and lessons utilizing Trackman technology.
Our second retail location, Carl’s Golfland at St. John’s in Plymouth, Michigan, opened in 2000 and later joined the GolfWorld's 100 Best Golf Shops. In 2011, both locations also recieved Golf Digest's 100 Best Fitters in America award. Saint John's hosts an expert team of golfers and golf pros to provide you with the best golf shopping experience.
In 2021, Carl’s Golfland opened a state-of-the-art Distribution Center to meet growing demand. Our new distribution center is home to our world-class, in-house customer service and fulfillment teams.
